About the Creators
About Laiba Ali
Laiba is a junior attending Heritage High School (Class of 2021). She is studying Graphic Design in ISM.
​
When Laiba first decided to join ISM, she looked at the Frisco ISM website to learn more about the program. However, there was almost no information about the class or its curriculum. So when she had the opportunity to make her Original Work, she decided to create a brand-new website to offer all the information she would have wanted to hear.
About Hibah Surti
Hibah is a junior attending Heritage High School (Class of 2021). She is studying Marketing in ISM.
​
The reason she chose to design the website as part of her Original Work was because the current Frisco ISD website didn't promote the program substantially. Hibah wanted to ensure the website would help all those involved in the program, and she wanted it to help others learn more about the program.
About Laiba's Mentor
Victoria Willis
"Ms. Willis found her passion for design one day when grocery shopping. Standing in the aisle looking at packages of noodles, she realized that someone actually got paid to design those packages. Ms. Willis thought to herself, "I bet I could do this and do it better," and that's when she knew what she wanted to be when she 'grew up'.
Ms. Willis attended design classes at the Art Institute of Dallas. She has a major in Advertising Design and feels that her hobbies in writing, doodling, crafting, and scrapbooking strengthen her creativity and help her design packages, brochures, layout ads, and more.
Ms. Willis works for South and Western Insurance, where she works with the president and vice-president of the company to develop strategies. She brainstorms ideas that turn into email blasts, campaigns, leave-behinds for the sales team, bill slips for accounting, and various other projects to move her company forward. Most recently, she has been given the task of creating, organizing, and executing her company's yearly incentive program called Paw Points."
- Laiba Ali
​
About Hibah's Mentor
Blake Pettit
"Mr. Pettit is the founder and CEO of Muddy Waters Marketing and has been fortunate enough to work with both large national brands/regional brands and numerous small businesses. He has been in the industry for 11 years. He got his work started by working for a custom publishing and website development company based in Franklin, TN back in 2007. In 2010, he helped launch the Nashville office for ReachLocal, which was the nation’s largest internet marketing company!
The reason he chose Marketing was the same reason I became interested in this field: he was passionate about helping businesses generate higher returns and real results. Mr. Pettit has impacted me in many ways for which I'm appreciative of, whether it was helping me design this website, learning more about Marketing, supporting me at ISM related events, and teaching me valuable life lessons that will make me a better person, both in my personal and professional life. I hope to stay in touch with him and see how I can continue to benefit from his valuable knowledge and experience for many future opportunities."
- Hibah Surti
​
